Researcher’s Note: Unit 77. AI-Powered Reach: Expanding Your Audience

Published by Dr. Ken – PhD

Michael Crow, President of Arizona State University (ASU), is at the forefront of using technology to drive growth and innovation in higher education. Under his leadership, ASU has become a model for the “New American University,” combining academic excellence, inclusivity, and societal impact.

: Technology-Enabled Education

A pivotal moment in Crow’s strategy came with ASU’s focus on technology-enabled education. By leveraging digital platforms, ASU has expanded its reach, offering online and hybrid courses that cater to a diverse student body. This approach has resulted in record-breaking enrollment numbers and improved retention rates, positioning ASU as a leader in accessible higher education.

Additionally, ASU is investing in education technology to further enhance student experiences. The university aims to become a global leader in this area, ensuring that its programs are both accessible and effective in preparing students for the modern workforce.

Crow’s strategy for leveraging technology to achieve growth is built on several core principles:

: Crow emphasizes the importance of using data to inform decision-making. By leveraging AI and analytics, ASU can gain insights into student behavior and preferences, enabling better personalized learning experiences.
: The integration of technology is aimed at driving innovation across ASU’s platforms. By leveraging AI technologies, the university can enhance its offerings and stay competitive in the rapidly evolving higher education landscape.
: ASU is expanding its reach by making education more accessible through technology. This approach aligns with principles from This Is Marketing, which emphasizes the importance of understanding and meeting the needs of your audience.

: A Leader in Higher Education Innovation

Under Michael Crow’s leadership, ASU has positioned itself as a leader in higher education innovation through its strategic application of technology. The university’s commitment to integrating technology into its operations has resulted in significant improvements in accessibility and student satisfaction.

As Andrew Ng stated, “AI is the new electricity.” Crow embodies this vision by ensuring that technology is used to enhance productivity and innovation within ASU. His leadership demonstrates that with the right vision and commitment to innovation, institutions can achieve remarkable results while addressing pressing global challenges.

ASU’s journey serves as an inspiration for educational institutions looking to harness the power of technology for growth. By prioritizing data-driven decision-making and focusing on accessibility, organizations can unlock new levels of performance and drive transformative change.

As we navigate an era defined by technological advancements in education, Michael Crow’s leadership exemplifies how embracing technology can lead to smarter practices while ultimately paving the way for enhanced efficiency and innovation across the organization.